Handyman Startup Master Class — Free Business Training Course

A free, structured master class for handymen and home service contractors who want to build a real, profitable business. Created by Ray Duke — career tradesman and founder of Bulletproof Handyman — this course takes you from zero to operating business owner with 4 modules and 29 step-by-step lessons. No paywalls. No upsells. No hidden fees.

What Makes This a True Master Class (Not Just a Video Series)

• Structured progress tracking: Every lesson has a completion checkbox. Your progress is saved to your account so you can pick up exactly where you left off across any device.
• Downloadable document vault: Key lessons include downloadable business documents — contracts, templates, checklists, and forms you can use immediately in your business. Saved documents are organized in your personal secure vault.
• Startup milestones checklist: A 20-point business launch checklist that syncs with the course curriculum so you can track exactly where you are in building your business.
• Video-based lessons: Every lesson is taught via video by Ray Duke, with step-by-step walkthroughs, real examples, and direct action steps.
• Free account required: Create a free account to unlock progress tracking, document downloads, and vault access. No credit card, no subscription.

Who This Course Is For

Independent handymen, tradespeople, and small contractor operators who want to run their business like a real company — not just a collection of jobs. Whether you're starting from scratch or you've been operating informally and want to get properly structured, this course walks you through every step.

What You'll Learn

This handyman business training course covers: LLC formation, EIN registration, business banking, business licensing, insurance, tools and inventory, vehicle setup, pricing strategy, contracts and legal documents, CRM setup, bookkeeping, branding, lead generation, website building, social media, Google Business Profile setup, client acquisition, and how to actually launch and start taking clients.

Full Course Curriculum

Planning & Market Research

Lets find out if this is really right for you. Do you understand what this business is? Do you have the skills? Does your market need you?

• Orientation - What Does It Mean To Be Bulletproof? (29:27)
• The Handyman Business Plan - Understanding Your Numbers (36:19)
• Assessing Your Skills - Can You Do This? (18:23)
• Market Demand Analysis - Does Your Market Even Need You? (4:33)

Build The Foundation - Your Business Identity

Before you take any steps towards becoming a legit business you'll need to cement in your business identity. This will ensure that you get every tax deduction you deserve and make sure you start off organized and ready to scale fast.

• Naming Your Business For Success (10:48)
• How To Choose - LLC Or Sole Proprietor? (19:14)
• Form Your LLC In 15 Minutes For $39 (12:29)
• Get Your EIN From The IRS (8:23)
• Open And Fund A Business Checking Account (10:08)
• Build Lead Capture Website & Email Hosting (10:43)
• Acquire Accounts On All Relevant Social Platforms
• Acquire And Use Consistent Branding From Day One (12:06)

Preparations Checklist - To Be Done In Any Order

There are a thousand little things to get done before you're ready to launch. This section lays out the important ones. Most of these can be done in any order before the last section where you'll actually pull the trigger and launch this business.

• Acquire Tools - Every Tool A Handyman Needs (1:03:54)
• Build Your Kits & Inventory (10:00)
• Pick Your Work Vehicle - Truck, Trailer, Or Van? (5:55)
• Acquire Trades Licenses - If Required Or Desired
• Build Contracts, Terms, Disclaimers
• Order Uniforms, Business Cards, And Swag
• Get A Business Phone
• Set Up Your Google Business Page
• Finalize Your Business Model
• Finalize Your Pricing Structure (1:17:51)
• Finalize And Launch Your Full Website
• Build Client Onboarding Packages (29:15)

Pulling The Trigger

The steps you take here are intended to be done in quick succession to actually launch your business. This is the leap of faith - in yourself - that every business owner had to take.

• Set Up Your CRM And Booking Link (40:35)
• Set Up Bookkeeping & Payroll
• Set Up Business Insurance (9:11)
• Get Your Actual Business License
• Acquire Clients & Get To Work

Startup Milestones Checklist

The course includes a 20-point launch checklist you track as you complete each step. Milestone progress is saved to your account:

1. Business Name Chosen
2. LLC Formed
3. EIN Obtained from IRS
4. Business Checking Account Opened
5. Domain Purchased
6. Business Email Established
7. Lead Magnet Page Published
8. Social Handles Secured
9. Branding Created and Applied
10. Tools Acquired
11. Inventory Set Up
12. Work Vehicle Ready
13. Specialty License Acquired (If Applicable)
14. Contracts and Terms Written
15. Uniforms Ordered
16. Business Cards Printed
17. Google Business Profile Published
18. Business Insurance Active
19. Business License Obtained
20. First Clients Acquired — You're Live

Document Vault

Certain lessons include downloadable business documents — contracts, rate templates, onboarding checklists, and more. When you download a lesson document, it saves automatically to your personal secure vault, organized by lesson and accessible any time from your account dashboard.

About the Instructor

Ray Duke is a career handyman who built his own business from scratch and then built Bulletproof Handyman to help other tradespeople do the same. He teaches from direct operational experience — not from theory. His YouTube channel (@BulletproofHandyman) has hundreds of videos on every aspect of running a handyman business, and this master class is the structured, step-by-step version of that body of knowledge.

Start the Course

Create a free account to access progress tracking, document downloads, and your personal vault. No payment required — the entire course is free.

Already have an account? Continue the Master Class →