About Bulletproof Handyman
Who Ray Duke Is
Ray Duke is the founder of Bulletproof Handyman. He is a career handyman who built his own business from scratch — then built this platform to teach other tradesmen to do the same. Based in Three Points, Arizona. His YouTube channel (@BulletproofHandyman) has 660+ videos covering every aspect of running a handyman business: pricing, marketing, licensing, insurance, tools, client communication, and scaling.
Ray teaches from experience. He has documented his entire business process on video, written hundreds of FAQ answers, built free tools, and created a free master class — all available without a paywall.
What Bulletproof Handyman Is
Bulletproof Handyman is a free business incubator for independent handymen and home service contractors. It provides:
- Free business calculation tools (rate calculator, rate book, startup budget, project estimator, AI receptionist trainer)
- A free multi-module master class on starting a handyman business from zero
- 571+ expert FAQ answers organized by business topic
- Licensing research by city and state — 600+ cities covered
- Industry news curated for the trades (Flag & Fire Newsroom)
- Community events, workshops, and live training sessions
- An AI-powered business coach trained on Ray's content ("Ask Ray")
- Downloadable business documents and templates
- Partner recommendations — vetted tools and services for tradesmen
The Philosophy
Tradesmen are skilled at their craft but rarely taught how to run a business. Bulletproof Handyman exists to close that gap. No paywalls. No subscriptions. No gated content. The entire platform is free because Ray believes access to good business education shouldn't cost money.